Blu-ray is an optical disc format which is about to rival HD-DVD in the race to be the de-facto standard storage medium for HDTV. Codecs supported by Blu-ray include the H The prize is the licence costs that may be payable to the format owners when the next generation of high-definition DVD players and recorders start shipping in volume. As high definition TV becomes more and more popular , customers will need a recordable format which has the capacity to hold at least 2 hours worth of HDTV content. Both Blu-ray and HD-DVD were developed responding to the forecasted need for an HDTV recording medium and supply content whose quality would match the expectancies of HDTV-owning patrons. In addition, the film distribution corporations will cash-in as they release all of the titles now available on DVD in one or each of the new formats and convince buyers that they actually should chuck out the DVD collection they have spent time and cash building and begin anew with the new high-definition versions. Codecs supported by Blu-ray include the H as with all new technology, prices will speedily fall - especially as Blu-ray will be contesting with HD-DVD for that space under your Television .
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